According to the official broadcaster, 1.2 billion people watched the just finished IPL, a 7% increase over the previous year. In a low-scoring final in Ahmedabad, RCB defeated Gujarat Titans by five wickets to win the IPL for the second time in a row.
“TATA IPL 2026 reach soared over 1.2 billion, reflecting a growth of seven per cent year-on-year. The season kept viewers glued to screens as watch-time touched 870 billion minutes. The final, which culminated in RCB lifting the trophy for a second consecutive year, delivered a viewership double, becoming the most-watched TATA IPL match ever, reaching over 400 million across screens,” said a JioStar release.
“The 2026 season witnessed strong growth across digital screens. Connected TV grew 22 per cent. Digital video views reached 25 billion, marking an eight per cent year-on-year increase. Regional language watch-time share went up by 33 per cent on digital,” it added.
Ishan Chatterjee, CEO, JioStar, Sports, said, “The season-ending data is a testament to the efforts we made across platforms, with CTV’s communal experience and regional-language presentation becoming unprecedented growth drivers.”
